Since the advent of blogging as we have come to know it today, the world has become smaller still. When blogs were first pioneered as a formal sidebar to mainstream commercial websites nearly twenty years ago, thousands of people have been empowered to have their say on a range of issues which they have a vested interest in or affect their daily lives and those of their communities. Go to any popular news website or your favorite fashion retailer and you will find that a blog posting menu is embedded prominently on the company’s home page.

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